It is a challenging task to write a review of online casinos. Because it involves several time-consuming elements, it is more complex than people think. First, you must spend several days playing at the casino you are reviewing. You need to know all the platform details to expect to write a useful and informative review.
Next, you will need to create a structure for your review. This is where the real challenge lies – your review must be thorough and rich enough to deliver tangible value… but not too wide and dense with irrelevant information.
Review Key Factors
These topics will guide what to include in an online casino review.
First, create a list of the key information that your online casino reviews should contain. This information is usually at the top of your review, so readers can easily find the important details. This will be covered in more detail throughout your study.
The following information is what we are referring to:
- Date of establishment
Provider of gambling license
Current Welcome Bonus
Both pros and cons
Online casinos that pay real money must have valid gambling licenses. International gambling regulators, such as the UKGC or MGA, issue these licenses. They provide protection for players as well as casino platforms.
Gambling licenses are used to regulate gambling activities on the platform. They also prevent illegal activities and ensure fair play. They also protect players’ bankrolls and banking information.
What is the importance of gambling licenses?
For the reasons mentioned above, yes. Fair play is not guaranteed if a player gambles at an unlicensed casino. Personal information may be at risk, and legal action won’t be taken if something goes wrong.
When reviewing online casinos, it is important to highlight the importance of only gambling at licensed ones. Although unlicensed sites may offer more lucrative bonuses or better odds than licensed ones, this is only because there are no licensing fees or taxes.
Even if you win a larger pot, it is not a guarantee that you will be paid. This is the key point – the message you must convey to your reader in this section.
This section can be best dealt with using a step-by-step guide that covers the entire registration process. This is the best way to help new users understand the steps and what to do.
Refrain from complicating things. An easy step-by-step registration bulletin should be clear and supported with screenshots showing what is needed. To see our approach to gambling, please visit our gambling reviews section.
Promotions and Bonuses
Sometimes, bonuses and promotions are just enough to seal a deal for most people. If there was no direct correlation between the attractiveness of ongoing rewards, and better registration statistics, I doubt that the bookies would continue to offer such dazzling welcome bonuses.
This section can also explain the different types of bonuses available and their requirements. As these bonuses change monthly, you can be more specific. Instead, you should inform the reader about what is available and stress the importance of reading all the fine print.
Support for Customers
Next, customer support. We must emphasize the importance of customer support at the beginning.
It would help if you addressed the customer support channels available (email, chat, and telephone) and their efficiency. This can be done by submitting a few customer service tickets via all media and recording the TTS (time-to-solve) for each one.
The review should include a mention of the game selection. This is the first thing most online gamblers consider when looking at casinos. They’ll look elsewhere if they are still looking for the games they love or those they want to play in the future.
This section should include information about the various types of games available (live tables, video poker, etc.). It would help if you also listed the most prominent gaming companies. There are hundreds, if not thousands, of slots games that you can list here. You can mention the providers and a few of your favourite games, and you will be as good as gold!
Tips for Writing a Review of an Online Casino
These are the four best ways to review online casinos.
The Structure is being built.
The Structure of your review is the most important. You will likely need to get everything in order. It would help if you didn’t attempt to make this a quick and easy task.
It will be time-consuming and laborious to create the Structure. It is best to begin work on the Structure before exploring the casinos.
These key factors should be included in your Structure—all of them. Your reviews should be more detailed. You should have details such as encryption and security measures.
Last but not least, if you plan to write multiple reviews of the product, ensure that you use the same structure across all of them. Users will know what to expect and return for more information.
Include Rating System
Ratings are powerful! Online casino reviews can include a rating system in many ways. The rating can be placed next to each heading, and the overall rating will be indicated at the end. Another way is to glance at the key characteristics you will discuss throughout your review and then rank them all at the top of the page.
Do not leave out the pros and cons. This is an essential part that all readers will examine. Make sure it’s at the top of your page. These are great for grabbing readers’ attention and allowing you to rank higher on Google.
FAQ Section is a must-have
Every serious online casino website should have a section on frequently asked questions. It is a great way for users to find the answers to their most pressing questions and to reiterate what has been said.
The FAQS are simple enough.
Make them short and relevant to the topic. Consider placing them in a toggle box. The questions and answers will only be visible immediately, so this method is efficient. The toggle box will be opened if the user wishes to view the answer.
Remember the media files.
Many reasons media files are important. They help users stay focused on the topic and make it easier to understand the details and follow the steps.
Remember that copyrighted images are not allowed. Credit must be given where credit is required.
As we have already mentioned, writing online casino reviews is not something to be underestimated. Although it may seem simple because there are so many online materials, you must be bold and stand out from your competition.
First, you must play the online casino that you are reviewing. Take a look at the interface from the user’s perspective. Try to imagine yourself as a user. What are your needs? What is the best thing about the platform? What could have been done better? What makes it stand out? What makes it worthwhile?
Once you have all the answers, you must combine them with other key elements into a structure. Be on-topic. Focus on the online casino only.
Best of luck!